The beginnings of makeup in the cinema
To talk about HD makeup we must go back to the beginnings of the cinema where makeup was necessary and the king was undoubtedly Max Factor, it was the era of black and white cinema. With the evolution to color, makeup also had to evolve and brands like Ben nye did so to stay ahead.
With the new digital age the demands on makeup evolved again and that's how HD makeup was born.
What is HD makeup?
HD makeup is called High Definition or high definition makeup is specifically created for the use of film and TV.
Its main characteristics are:
- High coverage
- Reflection controlled
- Formulation: microparticles
Over the years technology has been advancing and in detailed images such as on TV, there was a moment when the need appeared to create a makeup product that had a perfect finish but without the need to create "layer upon layer" that caused conventional makeup. That is why HD makeup was created, much lighter and more subtle but with effective coverage.
In order to achieve that coverage effect with so much quantity, MICROPARTICLES were created. These reflect the light achieving that soft and subtle appearance. That is why this makeup is created for a specific light and you must be careful in photography since with intense flashes it can make a whitish effect.
Failure to use with HD makeup
There are many images of celebrities with disastrous makeup due to improper use of HD makeup. As explained before, this makeup is designed for a very specific light intensity that is digital-TV. That is why the makeup may seem perfect but when it comes to taking a flash photo, the intensity is not adequate and the microparticles reflect the light in an unwanted way, creating a whitish effect ... Does it sound like you have seen it?
Correct use of HD makeup
That is why HD makeup will be used not for flash photography but for the appropriate imaging technology for which it is designed and always keeping in mind that for moments of intense light it can be momentarily altered.